Branding SolutionsMake a lasting good impression
Branding is an integral part of keeping a unified vision.Our experience working with various MPOs have made us keenly aware of the best practices to produce a high-quality product that resonates with the public.
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Achieve brand recognition by the publicA brand is more than just a logo or a color palette, it is the personality that sets your agency apart. Our team has over 10 years experience creating effective branding campaigns that drive successful results.
We design the images that engage your audienceOur vision for each project is marrying the important messaging of the client with appropriate campaign imaging in the form of a logo, typography, color palette, and imaging.
SOLUTIONS THAT DRIVE GROWTH
Engage community members
- Ads Design
- Graphic design
- Professional Copywriting
- Video Production
Consistency builds trust and loyaltyWork doesn’t end when the designs are done and a brand is established. We continue to work to guarantee the brand identity is properly implemented throughout all marketing materials. As we move on to create marketing campaigns, we also ensure the brand’s messaging and personality are not compromised.
Effectively communicate your value propositionWe help you create a compelling and memorable messaging that communicates your brand's value proposition and differentiates it in the community. This includes developing taglines, slogans, and other messaging that can be used across all marketing channels.
From creation to implementationWe work with clients in the execution of effective branding strategies across all marketing channels, including social media, advertising, email marketing, and others. This includes creating content that is consistent with the brand's messaging and design guidelines.
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Featured Case Study
FDOT – Drive Safe CampaignFDOT’s Aggressive Driving Awareness campaign seeks to eliminate crashes that are due to aggressive driving by educating the public about the dangers of aggressive driving and its potentially lethal consequences, providing safe driving tips to eliminate aggressive driving, and supporting local law enforcement agencies with multi-agency education/enforcement initiatives.
The Challenge:The FDOT needed to develop the brand and build a strong foundation of partners and community support to maximize communications resources and help spread the safety messaging. Because the risks associated with aggressive driving are applicable to all drivers, this campaign targeted drivers of all ages in Miami-Dade and Monroe counties. As a result, the team sought out our services for the creation of the branding material, multilingual collateral materials including a campaign poster, interactive email blasts and social media messaging.
Our Solution:For the FDOT’s Drive Safe Campaign we held focus groups with drivers, law enforcement, and traffic operations staff in the development of campaign materials including branding for flyers, posters, and the web. In addition to creating campaign materials, we designed a website for the initiative, developed email e-blasts, and coordinated media events to increase campaign coverage and raise awareness.
The Results:Through careful analytical analysis, we were able to measure the results of the campaign according to media appearances and number of impressions. Survey submissions also allowed us to measure the reach and success of the campaign.
Results you can trustBridging efficiency and creativity, we ensure government agencies maintain a comprehensive media presence that connects with the public.