FDOT – Drive Safe CampaignFDOT’s Aggressive Driving Awareness campaign seeks to eliminate crashes that are due to aggressive driving by educating the public about the dangers of aggressive driving and its potentially lethal consequences, providing safe driving tips to eliminate aggressive driving, and supporting local law enforcement agencies with multi-agency education/enforcement initiatives.
The ChallengeThe FDOT needed to develop the brand and build a strong foundation of partners and community support to maximize communications resources and help spread the safety messaging. Because the risks associated with aggressive driving are applicable to all drivers, this campaign targeted drivers of all ages in Miami-Dade and Monroe counties. As a result, the team sought out our services for the creation of the branding material, multilingual collateral materials including a campaign poster, interactive email blasts and social media messaging.
Our SolutionFor the FDOT’s Drive Safe Campaign we held focus groups with drivers, law enforcement, and traffic operations staff in the development of campaign materials including branding for flyers, posters, and the web. In addition to creating campaign materials, we designed a website for the initiative, developed email e-blasts, and coordinated media events to increase campaign coverage and raise awareness.
What we did
The ResultsThrough careful analytical analysis, we were able to measure the results of the campaign according to media appearances and number of impressions. Survey submissions also allowed us to measure the reach and success of the campaign.
From creation to implementationWe work with clients in the execution of effective branding strategies across all marketing channels, including social media, advertising, email marketing, and others. This includes creating content that is consistent with the brand's messaging and design guidelines.
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